Course Instructor's Name:
Camilla Montoya

Please provide the Course Number, Course Title and Course Sections.*Note: If course sections are not on the same day, please complete another request.:
Principles of Marketing, MK 3310 A

Session Date and Time:
09/24/2025 04:45 pm

Where will the class meet?*Please include reservation information if the session will take place in another location outside of your usual location.:
Alkek 102

How long will the session be?:
45 minutes

Number of students anticipated:
19

Which Librarian would you like to lead instruction?:
Diane Duesterhoeft

What citation style are you asking your students to use?:
APA

If a copy of the assignment is not available please briefly describe the assignment below.:
Please cover some of the basic databases that help students finding marketing data such as consumer insights, marketing research. The students will be working on a Marketing Plan in groups of 4 throughout the semester. The Plan includes: 1. Selection of Organization/Small Business 2. Executive Summary 3. Mission Statement and Vision Statement 4. Environmental Analysis • Marketing Environment • Target Market(s) • Current Marketing Objectives and Performance 5. SWOT Analysis • Strengths • Weaknesses • Opportunities • Threats • Matching Strengths to Opportunities/Converting Weaknesses and Threats 6. Marketing Objectives 7. Marketing Strategies • Target Markets (list 4) • Marketing Mix 8. Marketing Implementation • Marketing Organization • Activities, Responsibilities, Timeline for Completion 9. Performance Evaluation • Performance Standards and Financial Controls • Measuring Actual Performance 10. Examples of collateral materials (social media posts, flyers, etc.)

What skills do you expect the Librarian to teach during the session?:
Brainstorming sources of information, Search strategy/infoseeking

What is the topic students will be searching?:
Marketing – The plan will be for a small business or non-profit

Please provide a copy of your course's syllabus.:
fall%202025%20principles%20of%20marketing%20syllabus.pdf

What do you want students to be able to do by the end of the session? (Desired Learning Outcomes):
Be able to find reliable marketing data such as consumer insights, marketing research, etc.